I really enjoyed calling up to cancel after Google connected our house.
"Why are you cancelling?"
"I found a better service."
"Can I ask what?"
"Sure, I found 1,0000 Mbps for $70/mo"
"Well. I can offer you 14Mbps for $40/mo"
They followed up with a letter just yesterday saying how they were surprised I canceled since they have such a great service and offering a $300 gift card for re-upping. As far as I can tell they have no strategy for dealing with competing fiber rollouts and Austin doesn't sound like one either.