Hate Vista? Try Mojave![->] 2008-07-25 10:44 beuges
beuges writes "Is Windows Vista really as bad as everyone says it is? "Spurred by an e-mail from someone deep in the marketing ranks, Microsoft last week traveled to San Francisco, rounding up Windows XP users who had negative impressions of Vista. The subjects were put on video, asked about their Vista impressions, and then shown a "new" operating system, code-named Mojave. More than 90 percent gave positive feedback on what they saw. Then they were told that "Mojave" was actually Windows Vista."
The Mojave campaign aims at countering Apple's anti-Vista marketing as well as generally changing the public's perception of the operating system.
"The need for the campaign is clear. Apple has been making inroads, as well as headlines with its anti-Vista push. Although Microsoft dominates in corporations and in overseas markets, Apple has been grabbing a significant share of the consumer market in the U.S., pushing its overall domestic share as high as 8.5 percent last quarter, a significant rise from even a year ago.""
http://news.cnet.com/8301-13860_3-9998336-56.html
http://news.cnet.com/8301-13860_3-9998336-56.html

