+ - Murdoch's Paywall: The results ain't pretty at all->
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by
phonewebcam
phonewebcam writes "The bad news (ho! ho!) is starting to come out regarding Murdoch's paywall experiment, and as usual its money doing the talking — in this case the advertisers have finally realised there's no point advertising to nobody, so are boycotting in droves. To make things worse, the actual suppliers of the news stories are beginning to avoid giving their scoops and interviews to the Times since no search engines can pick them up:
"Faced with a collapse in traffic to thetimes.co.uk, some advertisers have simply abandoned the site. Rob Lynam, head of press trading at the media agency MEC, whose clients include Lloyds Banking Group, Orange, Morrisons and Chanel, says, "We are just not advertising on it. If there's no traffic on there, there's no point in advertising on there." Lynam says he has been told by News International insiders that traffic to The Times site has fallen by 90 per cent since the introduction of charges.""
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"Faced with a collapse in traffic to thetimes.co.uk, some advertisers have simply abandoned the site. Rob Lynam, head of press trading at the media agency MEC, whose clients include Lloyds Banking Group, Orange, Morrisons and Chanel, says, "We are just not advertising on it. If there's no traffic on there, there's no point in advertising on there." Lynam says he has been told by News International insiders that traffic to The Times site has fallen by 90 per cent since the introduction of charges.""
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