Comment: Re:And the alternative is ...? (Score 1) 218
But here's the other problem: DTV doesn't charge you for a DTV box. It's free with your monthly subscription. How can they release a box that competes with, say, a $200-400 box from Apple and give it away with a $29/month satellite TV subscription?
And why would anyone "cream themselves" when Apple releases their new Apple TV box? So far, Apple TV has been a supremely mediocre product. It's not really even competitive with Roku. The UI for the Apple TV isn't exactly insanely great either.
As for assimilating Roku-like features, check out this news story on Samsung and RVU. Samsung is building the Roku-like features into the TV directly. DTV is serving their data stream (video and GUI interaction) to the TV. DTV benefits because they have to supply one less DTV box. The customer benefits because they have one less box and one less remote, but they can still start watching a recorded show in one room and finish watching it in another.