Comment: I think I've commented before, but it applies here (Score 1) 354
I don't watch much TV. The few shows I do watch, I'm more likely to watch online at my convenience, as I'm usually busy having a life during Prime Time viewing hours. When I was into watching '24' they would show a 30-second online ad at the regular commercial breaks. Guaranteed I watched every one of them, because where am I going to go in 30 seconds? If I actually had to go to the bathroom or the kitchen, I'd pause the show meaning I'd still end up watching the ads.
The point is that the advertisers *easily* got more bang for their buck by making me watch 30s of ads at every break online, than giving me 2-3 mins to leave the room for regular broadcast commercial breaks. i should still be able to download the shows for my convenience *especially* if the ads are now essentially unavoidable (not skippable), and the advertisers (hence the media companies) would get far more value than clinging to old business models.
The point is that the advertisers *easily* got more bang for their buck by making me watch 30s of ads at every break online, than giving me 2-3 mins to leave the room for regular broadcast commercial breaks. i should still be able to download the shows for my convenience *especially* if the ads are now essentially unavoidable (not skippable), and the advertisers (hence the media companies) would get far more value than clinging to old business models.