All code in Stroustrup's "The C++ Programming Language" is presented in a proportional-width font: "At first glance, this presentation style will seem 'unnatural' to programmers accustomed to seeing code in constant-width fonts. However, proportional-width fonts are generally regarded as better than constant-width fonts for presentation of text. Using a proportional-width font also allows me to present code with fewer illogical line breaks. Furthermore, my experiments show that most people find the new style more readable after a short while."
Not only is the font proportional, but it's bold, italic, and serif as well. Now, reading a textbook is of course pretty different from editing on-screen, but I remember reconsidering some of my habits after reading that book. That code ain't hard to read.
"could revolutionize how food is grown in the US"
Is US soil very different from what we have elsewhere, or does this company just have low ambitions?
The trouble with doing something right the first time is that nobody appreciates how difficult it was.