Activities like automated classifiction (or topic modelling) are feasible. For example when building a news database for an online information company, in early 90s, my company found rule bases, some information science, a thesaurus and customized software could accurately classify. So this isn't new. The trouble is that its not a relational database so few programmers or managers have a background in the field. Hence people can issue glib press releases like the one quoted. If they had said "new database makes finance departments unnecessary", people would have the background to spot the glibness.