Yes but does it blend?

Right but the point he was making is iSync is seamless. Gmail is great but I can't exactly, nor do I want to, put my work email and contacts into my gmail account. With iSync email rules work on the desktop at work, desktop at home and the laptop. There is no need for a plugin on the browser to make bookmarks sync in the same way.

It might not be worth 99 a year, but I don't think there is a single tool that handles this as well.