Google has become the search engine of choice for millions of people, and introduced a lot of great products like Gmail and Earth. These are excellent and have proven that Google is a dynamic company that has been successful in harnessing user-centric technologies, but they need to do more to stay on top. Already, search engine companies in the East are gathering their might.
One idea would be for Google to architect transparent wireless portals, which is what a Slashdot article hinted at a while back. If they had a wireless platform with which to utilize their current technologies for streaming 24/7 advertisement deliverables, they could maintain their position as the Kingpin of the information world.