"the deafening roar of anticipation" I'm in Australia right, a moderately wealthy fairly technologically developed nation. We're no Japan, but we're no Sudan either. No one I talk to gives a crap about this. My friend is doing a graphic arts diploma and he doesnt even know anyone who cares about this. It will come, if it is good some people will like it. Apple is not a religion, they are a technology company. GTFO with your fake hype.
Companies (and their products) are percieved differently in different cultures. For example Starbucks is huge both in America and here in the UK, yet was rejected by Australia. Given that too hate fake hype (and Starbucks for that matter) I think Australia might be the country for me.