Apparently smoking is linked to smokers dying twice or even three times. Just one smoke apparently gets you onto the reincarnation train....
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They also have a big messaging problem. When a person gets a polio vaccine the assumption is that they won't get polio. Yet every year these same people hear the newscasters saying that they should get a flu vaccine. The words don't mean the same thing to the public as they do to the researchers or the doctors. If they would clean up the language I suspect their success rates would improve.