Hurry, someone tell the Baltimore Sun that The Onion stories are satire!.
--If people were subscribing to the dead-tree edition of the Journal, he would have not just their names but their home addresses and probably phone numbers as well. Now subscribers want to pay for the same publication--the Wall Street Journal--and the publisher expects to have the same information they would if they were sending the physical newspaper.--
Ok, consider this: I stopped subscribing to ANY publication several years ago due to the constant and relentless offers I was getting. In my view, they were abusing my personal info, so I stopped them. It took a good couple of years for the offers to stop. It would make a big difference to me personally if I could subscribe and remain anonymous. But that's just me, heh.