Seriously, if pages are annoying then there are 10.000 others to choose from. These guys need another business model..
The problem is, I'm not looking for web pages. I'm looking for specific content.
There may be hundreds of millions of other pages, but how many Schlock Mercenary's are there? How many antipope.org's are there?
Charlie Stross's personal/author blog? Sure, there are other authors with blogs. I happen to like what he has to say.
Web comics? Yea, I've got a list of things I read. And there's stuff that I don't read.
Nothing else is an exact match for Irregular Web Comics, or Schlock Mercenary, or Harry Potter and the Methods of Rationality, or
There are things that can do a partial substitution. There's a bunch of lego comics; there are other decent story comics. And there's my personal choice for "best of the bunch".
What do a lot of these sites have in common? Oddly, now that I think about it, they make money by selling merchandise/books, not by selling ads on-screen. Hmm.