sends in a New Scientist analysis of the many second thoughts about the Long Tail theory
. It summarizes four studies that show, in different markets, that the tail is both flatter and thinner than originally supposed
, and that blockbusters are not going away in those markets — they are getting bigger. It's theorized that widely used collaborative filtering software is magnifying the winners' share of the various pies, and peer influence is a large contributor to consumer behavior.