"You take the population of vehicles in the field (A) and multiply it by the probable rate of failure (B), then multiply the result by the average cost of an out-of-court settlement (C). A times B times C equals X. This is what it will cost if we don't initiate a recall. If X is greater than the cost of a recall, we recall the cars and no one gets hurt. If X is less than the cost of a recall, then we don't recall."
Perhaps we can modify it for the case at hand:
A) Estimated public significance of a particular unethical behavior
B) Probability of the unethical behavior being revealed to the public
C) Estimated cost of repairing damaged image due to unethtical behavior
A * B* C = X , which is what it costs to act unethically. If X is greater than the profit we stand to make by acting unethically, we act ethically. But if X is less than estimated profit... MWUAHAHAHA