Reality: in EU copiright on Elvis Presley's work was about to expire. (original term was 50 years)
Viola, it's 95 years now.Justifications:
1) Not a guaranteed lifetime income (yikes): "McCreevy said that, with longer life expectancy, 50 years of copyright protection did not give artists a guaranteed lifetime income."
2) Poor european performers would suffer: "'If nothing is done, thousands of European performers who recorded in the late 1950s and 1960s will lose all of their airplay royalties over the next 10 years', McCreevy said. "
3) Why are composers better than performers: "'I have not seen or heard a convincing reason why a composer of music should benefit from a term of copyright that extends to the composer's life and 70 years beyond, while the performer should enjoy 50 years, often not even covering his lifetime', McCreevy said."
And last, but not least: "The proposals (to increase copiright from 50 to 95 years) were widely welcomed by the music industry."
My point is: NONE of the arguments are in line with the original intent.
None of the big players wants the system to drastically change either. Unless serious part of electorate starts to care, things are not going to change.