there is no more money in arduino hardware anymore.
arguing over who sells the hardware is a lose/lose game.
SLR has announced it's coming out with new boards. But will these be open designs or copyrighted? If they also take over the arduino name for software they control the whole pipeline. Cortex boards are about $20 to $40 right now and they outperform the arduino. SO why are the cortex boards, aside from the raspberry, an idle novelty? because they don't have the unified user base behind the arduino. So who better to come in and scoop this up? after all ardunio is already in this game with the DUE and YUN model which have high perfromance processors like the cortex yet all the existing I/O mapping and IDE of the ardiono. That's where the money lies. Not in the open source arduino hardware but in the next generation built on the user base of the arduino. But it takes the Arduino name to do it, and also someone willing to close the copyright on the desgins while retaining compatibility.