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Journal: Sci Fi channel has finally gone completely insane 1

Journal by KILNA
SCI-FI CHANNEL BROADENS HORIZONS WITH NEW SHOWS
Released by Sci Fi

New York, N.Y., May 26, 2006 - SCI FI channel today announced that they will be adding three shows to their lineup on the week of June 13, building on the announcement yesterday of the addition of ECW "Extreme Championship Wrestling" to the channel's fare. The new shows exemplify SCI FI's commitment to quality programming and understanding their viewership.

"Research tells us that in addition to wrestling enthusiasts, there is a strong presence of fashion-conscious socialites, urban youth and uncomplicated outdoorsmen in our audience." said Bonnie Hammer, President, USA and SCI FI Channel. "We're broadening our horizons and delivering content that speaks to our viewers. We have a history of giving science fiction fans exactly what they want, shows like Crossing Over with John Edwards and Passions."

"We have new partnerships with BET, the Outdoor Life Network and the Fox network's reality TV show division which prove just how well we know our viewers."

The first addition to the lineup, Shallow Water Angler, will show on Wednesdays at 9pm. "It puts an exciting and fresh perspective on the world of fly-fishing, something that our market research tells us science fiction fans have been 'hooked' on for a long time" said Hammer.

On Thursdays at 9pm, the hit Hip-Hop and R&B show 106 and Park from the BET network will join the schedule. "We looked at MTV's increase in quality in the 80's after adding diversity in the form of YO! MTV Raps, and then subsequently more content unrelated to music. We want to pattern our new direction after their coherent strategy of expanding past the channel's name. Just like Music Television is about more than music, so is the SCI FI Channel. 106 and Park will allow us to connect to the streets, because we know that's where the science fiction fans chill, yo!"

Finally, on Fridays at 9pm, the third season of the hit Paris Hilton show The Simple Life will air, "giving our in-crowd jet-setters something to talk about" said Hammer. "Research shows that many of our viewers are in 'I.T.', so we decided to give them the quintessential 'it girl'. Paris, and her intrepid pal Nicole Richie leave their limos behind and adventure across the country... it's a fantastic show because it's not only entertaining, but it gives young girls excellent role models. Paris enthusiastically tries new things in front of a video camera, she's a great example."

"We're excited about the new opportunity these shows provide, we can show the science fiction audience precisely how much we listen to them."

About SCI FI Channel: A television network where 'what if' is what's on. SCI FI fuels the imagination of viewers through high quality original programming such as Chupacabra: Dark Seas, Frankenfish and Mansquito. Visit us at http://www.scifi.com

More information on the "Shallow Water Angler" television show and accompanying magazine can be found at http://www.shallowwaterangler.com

Details about "106 and Park" can be located at http://www.bet.com

Yesterday's announcement regarding ECW "Extreme Championship Wrestling" can be found at http://www.ecw.com

Never appeal to a man's "better nature." He may not have one. Invoking his self-interest gives you more leverage. -- Lazarus Long

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