I'll reserve my judgement on this until I read more from someone that owns a clue.
I think you mean powns a clue.
They're gouging the hell out of casual players. When was the last time they ever added anything for casuals, (read: those who don't have to "clock in" for a raid or arena)
I haven't been paying attention for the last 14 months, but in the 3 years I played, the only and last one was Dire Maul.
Also, if you've been playing since release and bought the expansions, you've paid $700 (50 mo x 15 + 50 x 2). Since when was $700 reasonable for a game?
You can do every quest, instance and raid in the new xpac with 10 or less people. I feel I've gotten more than $700 worth from the game and I have rarely played more than 10 hours per week since the release of BC. I have saved hundreds by not buying console games that I knew I would not play because of WoW. If you are still buying other games, it probably isn't worth that much money.