Why will the world want PCM? Performance, says Numonyx CTO Ed Doller. PCM chips can survive tens of millions of read-write cycles, he said, or far more than flash. Reading data to PCM chips takes 70 to 100 nanoseconds, or as fast as NOR flash. Data can be written to the chips at a rate of 1 megabyte a second, or equivalent of NAND flash. There is also no erase cycle, making it similar to DRAM.