Phorm: I can tell you've never worked in a commercial operation
Sir Tim: How do you mean?
Phorm: It's just so the normal course of action in every tech company in the world. Engineers invent something cool then the marketing bods step in to ruin it in an attempt to make loads of money for the marketing bods. In the rare attempt this ploy succeeds the engineer, who may well have worked for years and filed numerous patents gets a handshake and a gold pen if he/she's lucky. So deal with it.