Is that discount chain a media related product? Because if it's not then it meets their criteria.
So why then are you trying to impose real world borders on the data?
The lack of compeitition... that problems on the government's side for allowing it. Actually, the majority of the fault is with the local government for allowing this. From what I've read, the police are legally right. If the state doesn't like it, they should change they're own laws, not fault a company for abiding by them. Now, that being said... they should definetly change the laws/situation... because police with no oversight is a very bad idea.
It sounds like you're trying to ask a rhetorical question... But it comes across as "Shit, maybe I should make some money!". Why yes...yes you should.