..and just like Nvidia, still using .28nm process for the GPU, same as it has been since ~2010-2011... by "technology standards", this is and incredibly long period of time. I totally understand the issues with supply from TSMC, Samsung, etc, and that the products of "latest-and-greatest" in chip fabrication are supplying the smart phone and tablet industry as fast as they can.... But my point is that these days, every time I see either AMD or Nvidia releasing yet another hot and power-hungry rehash, I sadly shake my head. Gigs and gigs of RAM are great - so is 1440p and 60 fps, but I want lower-power consumption and I want less heat. I don't want increasingly complicated cooling solutions.