What do you think LibreOffice should do to make its brand more recognizable?
I've been using LibreOffice for a number of years, and love it (having written two, and typeset three, books with it), but the name is a hindrence. When I speak to my wife and use the term LibreOffice her eyes glaze over, whereas Open Office has a natural name people understand.
Free Office would have been better than LibreOffice, or any of a dozen other names I can think of (Community Office, OpenSource Office, New Office, World Office, even abbbreviating it to L-Office
That said, LibreOffice is great, and I wouldn't necessarily spend too much energy trying to get agreement to change the name at this late date (well, maybe the abbreviated "L-Office"). You've all done fine work...now the word needs to get out.
I also find the stats suspicious...Gentoo folks like me are probably counted in the stat as downloads occur on an emerge, but how many copies of Fedora, Scientific, CentOS, RHEL, etc. have shipped with LibreOffice and aren't counted?