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But we think about IT here. There are also business in the Real World http://www.groundedcoffeeshop.com/ but both of these examples underscore your broader point, if I may radically restate it: economic activity of consequence is a top-down, not a bottom-up affair these days.
Google: The IE 6 of Internet search.
Maybe Mozilla could make a search engine and re-light the competition fire and user focus in this space. (Bing just seems to be a clone of the stagnating leader.)
BHO owns a substantial chunk of his woes, but it's not an open-and-shut case that we'd've gotten into reform mode in the counterfactual case of a GOP administration.
It shouldn't be about what you want, or what you think you want, but what you need. I want (need?) a search engine that will give me that.
As far as running the business, just let me sharpen my AWS knives a little more. .
Of course, in our post-capitalistic era, just having a good business plan is necessary but insufficient to protect you from Big Oligarchy and Big Government, assuming you could pry them apart with a crowbar. If you offer a viable alternative, look for "something really, really unfortunate" to arrive with an innocuous name like "Net Neutrality", or something.
They don't have nearly as much to offer if they can't do launches quickly. I'm sure they would make that a feature of their offering.
Or do we just expect the vendor to eat the opportunity cost?
They can carry about 110kg to LEO, compared to the Falcon 9's 13150kg. That's 0.84% of the payload capacity. A launch is estimated to cost $4 900 000, compared to the Falcon 9's $61 200 000. That's 8.01%. That means cost per mass to orbit is nearly an order of magnitude worse.
Yes, this is a really small rocket. If you are a government or some other entity that needs to put something small in orbit right away, the USD$5 Million price might not deter you, even though you could potentially launch a lot of small satellites on a Falcon 9 for less.
And it's a missile affordable by most small countries, if your payload can handle the re-entry on its own. Uh-oh.