An anonymous reader writes "Caught in a disaster with harmful airborne particles? You'd better hope you're wearing the Emergency Bra. Simply unsnap the bright red bra, separate the cups, and slip it over your head — one cup for you, and one for your friend. Dr. Elena Bodnar won an Ig Nobel Award for the invention last year, an annual tribute to scientific research that on the surface seems goofy but is often surprisingly practical. And now Bodnar has brought the eBra to the public; purchase one online for just $29.95."
Well don't you enjoy feeling smug and superior? I joined an online dating site, met the woman who is now my wife, and together we acquired two cats. There's nothing wrong with online dating -- it's much more direct than joining random clubs to try to meet someone and there's nothing inherently superior about a relationship that started in a hiking club compared to one that started online. We know several other married couples who met online and all are happy and stable relationships.
That said, cell phone use while driving is dangerous, but comparing it to intoxication isn't useful. Of course it's useful. There has been a decades long campaign to (successfully) convince people that driving while intoxicated is too dangerous to be acceptable behavior. Comparing other dangerous forms of driving (driving while under-slept, driving while talking on the cell phone) to DWI is an appropriate and effective way to communicate to people just how dangerous those activities are. People don't have good intuitive understanding of statistics, so (good) analogies can be more useful.