Apple created a very good operating system, which would actually probably be more to the liking of the average PC user - who just checks their email and surfs the web. They really should start advertising the usability and stability of Mac products, I see that as the quickest, and most effective way. The only downside to Macs really at this time is the lack of support for gaming, and I just don't see why more people don't switch, or at least give Macs a try.