For those of you around at the beginning, ads were static images, with a hyperlink to the place it was going. Ok, not bad, but I could deal.
The came pop-ups, and that was frowned upon. It became so wide-spread, every browser in existence at the time had a built-in pop up blocker, and those that didn't, had to deal with external programs like Ad Muncher and the like.
But still, vexing, irritating, but not a serious problem.... ...until flash based ads.
Then it went from bad, to nuclear.
On the desktop, ad blockers, whether plug-ins, or built-ins, proliferated and because, not just a good idea, but mandatory, if you wanted to browse the web sanely. It's been a chicken and the egg issue since day one. Did ad blockers force advertisers to escalate how they placed ads on websites, or did ad blockers come into existence because plain text ads weren't "good" enough?
Regardless or the origination, the end result is what we have now. While desktops are safe, mobile browsing is still problematic, I know on my Samsung Android phone I get ads on websites, enough to crowd out the information I'm looking for. So sooner or later, ad blockers will be like desktop browsers, mandatory.
There is a larger issue here, how websites are supposed to make money/survive/pay bills/etc. without ad-revenue stream, but I have yet to see a viable discussion on a working alternative.
What I do see is like it or not, ad blockers are here to stay, and will evolve with every new ad-pushing "tehcnology". I'm sorry the software creator in question here is uncomfortable with this concept, but I'm sure he put *some* thought into this problem before creating his software.
Note: the lack of (until this point in time) ad blockers was the primary reason I jumped ship from Apple.