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The Media

Murdoch's UK Paywall a Miserable Failure 428

David Gerard writes "As part of his war against free, Rupert Murdoch put the Times and Sunday Times of London behind a paywall. Michael Wolff of Newser asks how that's working out for him. You can guess: miserable failure: 'Not only is nobody subscribing to the website, but subscribers to the paper itself — who have free access to the site — are not going beyond the registration page. It's an empty world.' Not that this wasn't entirely predictable." Update: 07/17 01:41 GMT by T : Frequent contributor Peter Wayner writes skeptically that the Newsday numbers should be looked at with a grain of salt: "I believe they were charging $30/month for the electronic edition and $25/month for the dead tree edition which also offered free access to the electronic edition. In essence, you had to pay an extra $5 to avoid getting your lawn littered with paper. The dead tree edition gets much better ad rates and so it is worth pushing. It's a mistake to see the raw numbers and assume that the paywall failed."

You have a massage (from the Swedish prime minister).