The #1 show in that list was the Big Bang Theory, raking in $6.5M per episode in commercial spots with a viewership in 2014 of almost 20M people (https://en.wikipedia.org/wiki/The_Big_Bang_Theory). So to generate equivalent revenue, without the bullshit, a viewer could pay just $.33 to watch the episode commercial free, and they'd win.
They re-broadcast that show with new paid for commercials, they sell rights to re-broadcast that show all round the world, then there's the DVD collections, iTunes etc... I'm sure they make a lot of money off that show: Far more than that $.33. They're only selling advertising during that first broadcast because they can. They should consider not showing commercials during the first broadcast - Oh, hold on, isn't that what this article is about?
I think if people stop watching programs with commercials, then they'll stop broadcasting programs with commercials.