I don't see the original thought here. Intrusive ads generate more revenue... yep. Some services need more revenue... yep. There are many ways to pay that increased cost of which intrusive ads are one... yep. That doesn't make them less obnoxious and isn't really new.
If you want to use those ads as a way to generate revenue then good for you. Maybe it will work, and maybe those customers of yours will enable popups and other crap to use your service. The rest of us will still avoid those boils on the ass of humanity as much as we can because that's what they are.