1. User pays same amount for 'capped' bandwidth regardless
2. "Developer" pays for their bandwidth - even though it doesn't really line the pockets of the user with any savings
3. "Developer" passes buck to users with higher prices/more ads.
Wham-bam, thank you ma'am.
What happens when a company/brand goes belly up and the TLD is auctioned off?
Most of us don't trust ICANN as far as we can throw, this move is just point in case, the restrictions will loosen .