1 No auto playing video.
2 No pop-ups, pop-unders, page covering ads, or ads that cover the article where I have to wait for the close x.
3 No malware vectors, all your ads should be vetted (no exceptions)
Break any one and I use an ad-blocker. If that means I don;t read your rag, fine. The fact you are a tech magazine means you are just losing readership and will soon disappear.
The internet was not built to be an advertising medium, yet here we are, the majority of what you see online is advertising. It's gross and sad that we cannot come up with a way of funding things without constantly barraging people with lies.