Comment: Re:Square Wheels (Score 1) 393
Yes, it's obvious that the unemployed are less likely to own an iPhone.
So there's lots of unemployed people this won't help. So what? There's also enough unemployed people it will help - recent graduates, those recently made redundant. If it helps enough of them (and 50,000 downloading the app in ten weeks suggests there are thousands who at least thought it would help) then it may well be cost effective. It doesn't take a lot of people in work to generate 35k in income tax.
So it is not stupid, and it is probably not ineffective.