If they have a patent, they can sell it for any price they want, and total sales will depend upon the monopolistic curve of the elasticity of demand.
Even then, one hundred million doses for $10 profit each is a thousand millions, or a billion profit. I'd pay $20 bucks for the treatment, and I suspect I could find a few other's who would pay too.
Microsoft can mass produce windows and office. The incremental cost of producing one more copy of Office is rather low.
Physical goods? Apple mass produces iPhones, but they're managing to keep the lights on too.
Frankly, what I'm looking forward to is growing it in my own basement bio lab, and passing it out to friends. I don't have the lab yet, but I'd sure as hell build one for this.