The most clueless people I've ever met working with IT, are those that work with the company's security. They have an exact set of rules to follow, and nothing else.
...which is why it's important to have an outside body accrediting degrees, to discourage meaningless diploma mills.
Apple's being truthful here; The typical buyer of any random low-success indie app is also likely to have bought many apps from the top ten lists... and it's an absolute for the composite of typical buyers. If Apple wanted to foster an "App Store Middle Class" they'd have to take a patently dishonest approach and rig the system to stop promoting apps that are already highly successful.
It wouldn't be dishonest. Right now, a lot of the recommendations are things you've probably already heard of anyway. A policy of "discovery" recommendations would be no bad thing.
The problem is a bit more subtle than that.
The app "gold rush" encourages people to out in untold millions of man-hours of development time to get a piece of the multi-billion action. What it doesn't say is that a huge chunk of that goes to some random guy who just got lucky (think Flappy Bird) and someone who just took a very common game idea and stuck cutesy graphics on it (Angry Birds). It also doesn't take into account that if you come up with a good idea for a game, you're likely to get cloned almost immediately, and quite possibly by Zynga, who will use their marketing muscle to push you out.
A lot of app developers end up never even making back their Developer Programme membership fees.
But Apple doesn't care, because their customers have a limited amount of spending money, and they're probably spending it all as it is. Given that Apple's cut is a fixed percentage, there's no financial motive for Apple to change the model. And developers are instant profit for Apple, even if they never sell a single app.
Let's get TV out of the way - it's passive, dumbed-down, lowest common denominator entertainment.
Twilight, Da Vinci Code, Fifty Shades of Grey...? The medium is NOT the message. Reading is not automatically less trashy than watching TV, or vice versa.