1. Give away free platform shoes (made overseas)
2. Distribute free (unsold surplus) Zunes with DRMed "Best of Disco Era" tracks
3. During ensuing confusion & public distraction of mass pain from twisted ankles... profit!
Balmer: "Brilliant! Wadda we call it?"
Gate$: "'Elevate America' has a nice ring to it, nobody will suspect a thing"
Balmer: "sweeeeeet! can I throw some of the platform shoes at people?"
G$: "mmmmmm, should make a nice thud"