Gosh, why not? I can see someone looking at their MBA saying, "It works perfectly, has a great OS, awesome battery life, and does everything I could ask for and does it fast. I need to dump this for a barely functional device with an actively antagonistic OS sold by a company unable to secure a wet paper bag or make software that works acceptably. All this for far less battery life and far more money. I wish I had 2 MBAs to trade in!",
Back to the real world....
Did I mention that the day after the S3's release I was at a press event on a bus full of journalists. Anand has his S3 and in less than 24 hours it broke. The entire bus full of tech journos all concluded it was better that way.
That said, some people do like it. Microsoft traded in an absolute monopoly lock on the desktop to cater to 10% of their base. Clever that MS management, clever.