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Submission + - How to grow a one man start up?

Gob Gob writes: I've developed a web based recruitment system that I have sold to a handful of clients. I support it from end to end from software development, to help desk to sales. Now I have taken on a few new clients who are more demanding in terms of support. I'm one the cusp of taking it from a lifestyle business to needing to get serious about taking on a few people to run the business.

Being a start up cash is short and so is time. I am tempted to get a sales person and leave me to code but worried that no one can sell the product as well as I can. Alternately I was looking to make relationships with people with similar businesses so that we could pool support and cover for each other.

How did you grow a one man start up into an empire? Where do you put the budget sales, development or support? What are the risks?

You can tell the ideals of a nation by its advertisements. -- Norman Douglas