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Submission + - How to grow a one man start up?

Gob Gob writes: I've developed a web based recruitment system that I have sold to a handful of clients. I support it from end to end from software development, to help desk to sales. Now I have taken on a few new clients who are more demanding in terms of support. I'm one the cusp of taking it from a lifestyle business to needing to get serious about taking on a few people to run the business.

Being a start up cash is short and so is time. I am tempted to get a sales person and leave me to code but worried that no one can sell the product as well as I can. Alternately I was looking to make relationships with people with similar businesses so that we could pool support and cover for each other.

How did you grow a one man start up into an empire? Where do you put the budget sales, development or support? What are the risks?

Programmers used to batch environments may find it hard to live without giant listings; we would find it hard to use them. -- D.M. Ritchie