Comment: A Hybdrid! (Score 1) 106
A Hybrid? All of this has happened before, and it will all happen again.
Save Jericho Campaign in Full Swing
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by
GoCanes
GoCanes writes "The "Save Jericho" campaign is truly a new internet phenomenon. Today, 1,000 lbs of peanuts were delivered to CBS, part of a protest by fans of the network's cancellation of their favorite show. The peanuts, with another 3,500 lbs in transit, reference a storyline in the final episode — a message of defiance to CBS executives. Google shows more than 48,000 hits for "Save Jericho" as of this morning. It's a prime example of an Old Media company not understanding the web and new delivery methods for entertainment.
What would you do if 4,500 lbs of peanuts showed up at your office?"
Save Jericho Campaign Shows Weakness of Old Media
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by
GoCanes
GoCanes writes "To the dismay of many fans, CBS canceled the TV show Jericho after just one season. The fans are reacting with an internet drive that seems to dwarf the famous original Star Trek letter writing campaign. They've acquired over 60,000 signatures on their petition in less than a week. Their plan is to flood CBS with packages of nuts, a reference to a sub-plot in the last episode. But perhaps this just shows how old media can't deal with new realities. Nielson ratings can't handle DVRs, web viewing, DVD sales, etc. The article suggests that perhaps the broadcast networks should start using their platform as a method to entice people into paying for content delivery."