For driverless cars to work, to decrease congestion, increase safety, reduce lawsuits and lower our insurance premiums everyone would have to be driving one. For the driverless car system to truly work as desired, there would need to be more centralized control over our entire transportation system, from the roads and highways to the cars we're allowed to use, the speed we're allowed to travel and the places we're allowed to go. This, in the very country where the majority of the population fights against government regulations, red tape and bureaucracy. "But rest assured – Google knows this. They're not looking for short term profits," concludes Marks. "The dreamers behind Google, like the dreamers at Tesla and Virgin Galactic are people who are looking decades ahead."
I agree. I call bullshit.
What he describes is plausible, especially if the flash is socketed. But, not bloody likely. Considering that this malware would have to add itself to the existing flash image as an option rom or by infecting and rewriting part of the bios code and then writing that back to the rom.. Unless this was a targeted attack, the malware author would have to work out logic for each one of the major base BIOSes in use - phoenix, award, dell, lenovo, etc to be able to infect them. This is ignoring lots of machines which prevent either prevent rewriting the flash without physical access or require the new system image to be signed. Also, keep in mind that testing this ahead of time is rather difficult given the wide range of different BIOSes on different motherboards, etc. any unexpected bug could render an infected machine unbootable. So, hell of a lot of work for the malware/virus author with quite a lot of risk for failure.. especially when there's a lot of lower hanging fruit.
I don't doubt that it's happened to someone out there.
Also, I do believe this is one of the scenarios Intel TXT is for.
This excellent blog article describes a technique developed by Judea Pearl decades ago to do exactly this. Would be interested to understand how this is different/better.