I worked for the local university, which had a sweet tuition remission policy. I ended up taking classes in anything I was interested in, hopping from college to college. Linguistics, American Studies, Film Studies, lots of literature, some sociology and anthropology... After a few years of this, the university sent me a letter demanding that I declare a degree and f'ing graduate already, or they wouldn't let me take any more classes.
The course load was so varied that it was hard for me to shoehorn it into a single field. I had to figure out what tied them all together.
I realized that I had been studying the ways the stories and cultures interact and affect each other. Lots of semiotics, language, and that sort of idea encoding, but also study of cultural reactions and re-manifestations of stories to "fit the times." Propaganda was a big part of that. (I declared the program in early 2001. That September, I discovered a wealth of research material.)
There was no discrete program to fit that into, but there *was* the catch-all "University Studies" degree: a sort of roll-your-own program that, if you could make a case for hanging your classes together somehow, you could graduate.
I call my degree "Propaganda Studies" for my own amusement, I work in I.T. to pay the bills... but now I can go apply at DARPA! Fat government research grant, here I come!