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TV Programmers Seek the Elusive Dog Market 199

HonorPoncaCityDotCom writes "Stanley Coren reports that a number of new television stations are providing programming specifically designed for dogs and while many people report that their dogs completely ignore what is visible on television, with modern resolution and quicker imaging, more dogs have become potential television viewers. The increase in dog viewership is primarily attributed to the way the dog's eye works. The image on a standard television screen is updated 60 times per second and since a human's flicker fusion frequency is only 55 Hz, the image appears continuous and the gradually changing images give us the illusion of movement. However dogs can discern flickers at up to 80 Hz so with the increased availability of high-resolution digital screens that are refreshed at a much higher rate, the images are less likely to appear to be flickering to the canine eye. Presentation factors are also an issue. Dogs are most likely to respond to images that have been captured at the eye level of a dog with a low camera angle where there are moving things like animals or birds. But even if that requirement is fulfilled, most dogs do not watch television because the TV is normally placed at a comfortable eye level for human beings and dogs do tend not to scan upward, and therefore do not notice the TV images. All of which brings us to DogTV, the first cable network to deliver 24-hour programming for dogs that lets you flip on the channel while you go out for the day as your pet is stimulated, entertained and relaxed. 'If the dog wasn't enjoying it, he would find something else to do, like nibble on the end of a sofa,' says veterinarian Ann E. Hohenhaus."

Anti-PowerPoint Party Formed In Switzerland Screenshot-sm 113

angry tapir writes "Many people dislike sitting through a meeting being driven with presentation software. Microsoft's PowerPoint is perhaps the best known and most hated of the slide presentation programs out there, but few would take a political stand over it. However, that's exactly what Switzerland's Anti-PowerPoint Party (APPP) seeks to do. From the article: 'According to the APPP, the use of presentation software costs the Swiss economy 2.1 billion Swiss francs (US$2.5 billion) annually, while across the whole of Europe, presentation software causes an economic loss of €110 billion (US$160 billion). APPP bases its calculations on unverified assumptions about the number of employees attending presentations each week, and supposes that 85 percent of those employees see no purpose in the presentations.'"

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