Comment: direct buying isn't the problem... (Score 1) 366
How many iPhones, HTC EVOs and other early adopter phones are purchased without ever touching one? I bet it is the majority. The inability to touch and hold the phone wasn't the problem, the problem was that we live under a cell phone system is is based on phone subsidization and multi-year contracts. If a phone could be purchased at full price and a phone service could be paired with it that didn't carry a subsidization premium, they might have done much better. Bottom line is that Americans don't like paying a premium for a phone unless it is made by Apple.