writes "The Open Rights Group are currently running a privacy campaign for more information about the exact nature and implementation the Phorm tracking system. The Phorm system essentially will be implemented by ISPs, possibly with an opt-out for customers but not confirmed, it will track your surfing habits then issue directives to opt in websites to display taregetted advertising, based on those harvested surfing habits supplied by Phorm. The most dangerous aspect is that this will be implemented by the ISPs themseleves in return for revenue, you may not get any say in it's implementation. The BBC is also raising awareness of the ORG's campaign. How you feel about your surfing habits being tracked without your ability to block it?"