Unfortunately, it seems there are always a sufficient number of suckers out there to keep "services" like this profitable, even if they're getting hosed. Eventually, people will wise up, but I guess the cell phone market hasn't quite reached that point yet. What I find especially amusing/sickening is how you have to pay extra to send text messages, even though they consume a mere fraction of the bandwidth that voice does. If this were about the industry saving money, they'd encourage text messaging by making it more economical for the consumer. Obviously, it's not about that.