> Serve a script-less ad from your own servers without external tracking, and I won't even bother blocking them.
I'd block them if there were obtrusive, animated, were designed to look like system dialogues, were click-baity etc. We don't need ads that look like they were designed for 80's magazines on websites is 2016.
To be honest, I think it's too late and most people are just going to block them all. The internet was great but frankly I can do without most of it; i'll keep facebook for the chat; email, netflix, online shopping/banking and some news if it's free. If the choice is pay or look at ads I'll do what I did with tv; just say fuck it and move on. Slashdot/hacker news etc can come and go. Something will always turn up in its place, and if it doesn't, it doesn't.