With attitude like this the only thing we - all other people on Earth - can do is download off the "Pirate Bay" and other sites like this. Region lockings and limitations like this one are insane, especially now with worl being interconnected. Someone, who thinks digital content can be limited to a teritorry is so detached from reality of Internet it is pathetic.
And btw in case you haven't noticed there is much more people elsewhere than in the US - interesting that US companies fail to notice that. But that has its advantages too. For example, Amazon Kindle is not available outside the US, which means alternatives will be developed and entrenched before they will get their act together to move to new markets.