Unfortunately for Ukraine, nobody really cares about them except their neighbors.
Unfortunately for any government in any country, nobody there really cares about its citizens. What I see is EU, US and China elites thinking how they can profit from the civil war in Ukraine, helping their domestic businesses expand and gain a share in the market. And Russian elites care only about not loosing their secret banking accounts.
"A plane was shot down with innocent people? Good. Now, let's see how we can turn that into profit.."
You can easily guess by the reactions of ruling elites in different countries what they have in mind. France wants to sell its troop ships to Russia? It keeps its mouth shut. The U.S. wants to thwart Russian weapon export? Scream at every corner that Russia supports terrorism (but the U.S. supporting insurgents in Syria is OK).
Lies and greed everywhere.